Print is Back:

The Resurgence of Printed Promotional Materials

In a digital world, print is making a powerful comeback — and here’s why your business should pay attention.

In recent years, businesses have invested heavily in digital marketing: email blasts, paid social ads, SEO, and influencer campaigns. But something interesting is happening — print is resurging. Why? Because it’s tangible, trusted, and stands out in an overcrowded digital space.

At New Fairfield Press, we’ve seen a major uptick in requests for everything from brochures to direct mail campaigns, signage, and even good old-fashioned business cards. Here's what’s fueling the comeback.

🎯 1. Tangibility Creates Trust

When your customer holds a printed piece in their hands — a beautifully designed catalog or thick, textured postcard — it instantly feels more credible. According to the USPS, direct mail has a 90% open rate, compared to email’s 20-30%. That’s not a typo. People open their mail. They keep it on their desks. It sticks around.

🧠 2. Printed Materials Boost Memory

Print isn't just attractive — it's effective. Studies show people retain information better when they read it on paper rather than a screen. That’s why brochures, booklets, and printed inserts can be great tools for telling your brand story or explaining services.

💥 3. Print Cuts Through the Digital Noise

Between constant pings, pop-ups, and email overload, digital fatigue is real. That’s where print shines. A well-timed printed piece in your customer’s mailbox or handed out at an event is refreshingly simple — and impossible to swipe away.

📦 4. Direct Mail Delivers Results

Modern direct mail campaigns are smarter than ever. With personalized variable printing, QR codes that link directly to your site, and integrated digital tracking, print and digital can work together for maximum impact.

And with today’s design and print technology, your mail doesn’t have to be boring. Think custom shapes, bold finishes, and tactile paper stocks that get noticed.

🖨️ 5. Local Businesses Love Local Printing

More brands are rediscovering the value of working with a local print partner. At New Fairfield Press, we offer custom service, fast turnaround, and a team that truly understands your brand — not a faceless upload form.

We work with businesses, schools, nonprofits, and creatives across Connecticut and beyond to bring their ideas to life — with the quality and care only a local press can deliver.

👀 See What’s Possible

Whether you're planning a summer campaign, rebranding your business, or simply want to elevate your next event — print is the piece that makes it pop.

Let’s bring your brand to life on paper. 📞 Contact us today at 203-746-2700.